Marketing is an integral key to the success of small businesses, yet many small businesses don’t understand how to effectively market their business, or even what marketing really means. You’ll learn how to:
- Identify your target customers and what drives them to buy
- Understand your competition
- Create your marketing message
- Choose the best vehicles to reach your customers
- Focus your time and energy on your ‘most likely to purchase’ customers
We’ll take a case study from inception to the sale, answering real-life questions about how to find your customers, outsmart your competition, and get the most bang out of your marketing budget, no matter the size.